PR and CEOs--What's to Know?

When it comes to CEOs, PR is a funny business. On one hand, a lot of people in middle to upper-middle management are like "what the hell does PR do?" and on the other hand we often find ourselves in direct contact and influence with CEOs on a pretty regular basis. So the question is, what do CEOs want/know of PR? Here is some of my experience and insight. Where we PR people win (or can win) and where we fail (or can fail).

Click to read more ...