Corporations Reimagined As The Media: A Look Ahead
Wednesday, January 4, 2012 at 1:08PM **posted in full at www.naked-culture.com**
Despite the high-definition world that we live in, the role of corporations in our society is getting blurrier on many levels.
Not too long ago, corporations gave a few bucks to a non-profit and maybe sent a kid with cancer on the trip of a lifetime. Those acts were carefully filed away in their “corporate responsibility completed for the year” cabinet, not to be opened again until tax season. Today, companies are behind some of the most successful and thriving non-profit organizations.
There is another change that is happening before our eyes that society is seamlessly embracing. We are seeing the beginnings of corporations evolving to become influential content distributor—AKA the emergence of corporation-as-media. You can see it happening around us already (have you read an in-flight magazine, downloaded a book penned by a CEO, or visited nba.com lately?), but it is something that societal shifts and technological advancements will push at a much faster pace.
Yes, corporations are reinventing how they communicate with the consumer. This is not simply about content production; it is much greater. It is aboutbecoming the media. It is about putting USA Today to bed and awakening a new media.
Where are we Now?
So why are we at an evolutionary point of corporation-as-media?
While there are many factors, the two most important are:
1) We are in a technology golden-age (especially those technologies that foster communication), which has facilitated...to read the full post continue on here.