Real Life PR Lessons: Big O Tires

I love real life lessons in creating positive public perception and sentiment. Here's a real life tale from my experience at Big O tires. The Situation: For the past couple of months I've been getting into my car and seeing a "low tire pressure light." At first it would come on every couple of weeks (easily ignorable), but over the last week it was every day so off to find a tire store I go. The choice; a no brainer--The Big O Tires I see everyday driving on my way to work. Why? Convenience.

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