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Tuesday
Jul272010

Samsung Dials in on PR Opportunity; Takes on Apple’s iPhone 4

DateTuesday, July 27, 2010 at 2:56PM

As my wife and I are browsing on our computers on Saturday morning for the latest news (and, yes, Friday night Facebook updates), I blurt out “did you SEE this?”

She casually takes a sip of her coffee and slowly turns in my direction, “hmm?”

“Samsung offered free mobile phones to upset iPhone 4 users who complained about the phone on Twitter!” I said rapidly, with unusual early-morning pep in my tone.

My wife takes another sip of coffee and utters, “hmm” before looking back down to her news reading.

Okay, I get it. Not everyone gets excited about a complex, global company pulling off a timely news-grabbing move using social media, but I REALLY do.

Read more on Samsungs brilliant move on Allison & Partners' blog "It's About the Work."

AuthorBrent | CommentPost a Comment |
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